Enabling great founders and their teams

Operational know-how on demand

Pragmatic player-coach | Operator | Serial Entrepreneur

Apolinaras “Apollo” Sinkevicius

Serial entrepreneur. I have been a co-founder or early team member of half a dozen SaaS, hardware, professional services, and entertainment companies. In the last couple of years, I have thoroughly enjoyed the role of the enabler, supporter, and protector of founders and their teams.

Obsessed with operations and finance. While my area of expertise used to be just called operations and finance, one could say I am handy in business ops, sales ops, finance ops, marketing ops, systems ops, or whatever other area you want to attach ops to. 

VC or bootstrapped. Seed to B-round and bootstrapped startups are my world. I genuinely love working with both types and found ways to make companies more universal and adaptable regardless of how we fund our growth.

Player-coach by default. I am not interested if I can’t get my hands dirty and build. Operational, technical, systems, and processes “debts” excite me. 

Startups are messy. Founders and their teams made the decisions based on context, data, and available knowledge at the time. We will fix what we can, upgrade what we need, and I will upskill the team where I can.

What

Operations
Finance
Legal

How

Process
Methodology

Why

Background
Philosophy
Motivations